Tuesday, January 18, 2011

Strategic Brief & Mood Board

Project Definition:
To redesign the a.e.i.o.u Studio website. To help enhance the website by improving own their design, interaction flow and usability.

Current Site Analysis Goals:
Currently the website is just give a little information on what the Studio is about. And also show casing some of their product. User also able to get "Up Coming Event" from this website too.

Client's Analysis:
Is a gift products company that sell wide range of items. From: Boxes, greeting cards, wrapping paper to so much more.

Target Audience:
Young adults 14-21.

Competitor's Analysis:
-Design on their website mostly towards clean layout
-News product will be on the main page
-Categorize neatly in the product page

Idea & Concept Implementation:
Their art style is pretty good, it just that they didn't use that art style throughout the website. Will be using their art style to redesign the website.

Remove the splash page, and change it to a Promotion Page. Where there are promotions, sales, top product. Will be on the 1st page of the website.

In the product page. Create a side category and picture will be show in the middle of the page.

"Point of Purchase" will be change to "Where To Buy"

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Mood Board

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